Company background

Since its first shop opening in Berlin in 2009, go Asia has opened 38 shops across Germany and continues to grow rapidly as a fast-emerging German retail chain.

As one of the key flagship shops of Go Asia, the Stuttgart store is great opportunity to enhance the brand image, to serve as a reference for other shop renovations and as an opportunity to practice iteration and innovation of the overall retail image.

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Brief

‍The client wanted to redesign the shop to not only target the Chinese consumers but also upgrade the brand experience with a better ambience, while maintaining the oriental elements and compounding the local aesthetics.

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Creative

“Go Asia, Go local.”

Knowing the brand potential, we have upgraded the navigation system to match the local shopping habits and redefined the oriental elements to create a more local shopping experience.

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Our Design Proposal

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