Company background

OPPO has become the largest smartphone manufacturer in China since 2016, selling its phones at more than 200,000 retail outlets. OPPO was the top smartphone brand in China in 2019 and was ranked No. 5, in market share, worldwide. OPPO is at the forefront of global 5G commercial use for both NSA and SA networks. Working with its partner Swisscom, OPPO launched the Reno 5G in Switzerland in May 2019, making it the first commercially available 5G mobile phone in Europe.

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Brief

OPPO has launched the world's first commercially available 5G smartphone, which is a big deal not only for OPPO but for the entire mobile industry. OPPO hopes to use this product event as an opportunity to not only draw attention to the Reno series, but also to increase brand awareness in new European markets.

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Creative

Under the slogan "BEYOND THE OBVIOUS" we have developed a creative concept that allows users to experience the superb photographic capabilities of a smartphone. In a space of 2,400 square meters, a fantasy world was brought to life.

• 10x hybrid zoom lens is presented in a contemporary art style. Where daily items will be exaggerated and magnified into oversized objects.
• We prepared a lightshow to demonstrate the reno camera for the guests, where even the slightest movements of light can be captured with the Reno lens under darkness.