Brand Background

OPPO has become the largest smartphone manufacturer in China since 2016, selling its phones at more than 200,000 retail outlets. OPPO was the top smartphone brand in China in 2019 and was ranked No. 5, in market share, worldwide.

After 2 years of not seeing each other face2face, the WEU Retail team is finally reunited here in Valencia for the Spark Project!

Project Introduction

For OPPO’s annual retail training event, our team was tasked with creating a compelling main visual key (KV) and an array of extended materials. Guided by the client’s requirements, we used OPPO’s iconic brand colors as the primary palette, ensuring a cohesive and recognizable look.The design concept centered on youthful energy and passion, encapsulating the spirit of “igniting sparks” like vibrant flames. The visual elements conveyed a sense of dynamism and enthusiasm, resonating with the brand’s forward-thinking ethos and the energetic spirit of its audience. The result was a visually striking and memorable identity that set the tone for an inspiring and engaging event.

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