Company Background

MINISO is a global lifestyle retailer known for its unique blend of design, quality, and affordability, with over 6,800 stores across 110 countries. Since launching in Germany, MINISO has introduced a range of trendsetting lifestyle products—from home essentials to licensed collectibles—offering a vibrant, family-friendly shopping experience. Our company has played a pivotal role in establishing MINISO’s footprint in Germany, handling design and construction across multiple locations, including the flagship store in Essen’s Limbecker Platz.

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Project Introduction

We proudly managed the launch of MINISO’s first European store in Hamburg, overcoming numerous challenges to deliver exceptional results.

This project involved navigating significant uncertainties, working under tight time constraints, and adapting the design to local requirements. Additionally, we coordinated with various third-party vendors specified by the mall, ensuring seamless collaboration. Despite these challenges, our team successfully completed the entire store renovation within just one month.

The outcome exceeded client expectations in both quality and execution. On opening day, the store was met with overwhelming enthusiasm, with long queues forming outside well before the doors opened. This project marked a milestone for MINISO’s expansion into the European market, setting a high standard for future endeavors.

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