Company Background

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Founded in 1870, Brown-Forman is one of the largest American-owned spirits and wine companies. Known for its dedication to craftsmanship and quality, the company produces and markets globally recognized brands, including Jack Daniel’s, Woodford Reserve, and Finlandia Vodka. With a focus on tradition and innovation, Brown-Forman has cultivated a reputation for excellence in the production of premium spirits that cater to diverse tastes and cultures.

Project Introduction

In Hamburg, we hosted a remarkable event to celebrate the launch of Glendronach and Benriach whiskies, each showcasing distinct styles and personalities.

• Glendronach was presented with a red, luxurious theme, reflecting its rich and elegant character.

• Benriach featured a vibrant, fruity setup, capturing its refreshing and lively essence.

To highlight the whiskies’ Spanish influences, we integrated a Steinway piano performance with an enchanting Flamenco dance show, immersing guests in a celebration of Spanish flair. Thoughtfully designed display props and floral decorations further enhanced the event, aligning perfectly with the distinct identities of the two whiskies. The result was an unforgettable experience that blended cultural sophistication with whisky craftsmanship.

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