Company background

HUAWEI is a Chinese information and communications technology (ICT) company that specializes in telecommunications equipment. The company also offers services and consumer electronics including wearables, mobile broadband modems, smartphones, tablets and PCs.

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Brief

Our client wants to build a platform for HUAWEI’s customer & partner to discuss future cooperation for the ICT ecosystem. At the same time share HUAWEI’s strategy of opening and the long-term contribution to European market.

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Creative

“Go Cloud, Go digital”

We focused on recreating a representation of the ICT ecosystem in miniature throughout the exhibition through the use of key elements such as 'land, sky and sea'. We used a central symmetrical layout, rather than block-like one, to provide a clear routing system for guests. And important areas such as the Global Alliance partners were enclosed in the center to highlight the focus.

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